Smart Trade Show Promotional Items: Merging Physical Swag with Digital Reach

Wed, 21 Jan 2026 17:16:22 +0000

In the exhibition landscape of 2026, the greatest challenge for marketers isn't getting an item into a prospect's hand—it’s tracking what happens next. Traditional "analog" swag often leads to a dead end in terms of data. However, the rise of smart trade show promotional items has changed the game, allowing brands to merge physical touchpoints with digital tracking and extended reach.